I saw a TED talk by Eli Parisier about The Filter Bubble – his term for the space that we exist in the world wide web created by internet personalisation. And a very narrow one it is too. Anyhow, I bought the book to find out more. And to be honest, it’s quite scary. Changes that Google and Facebook have made over the past two years, I’ve just accepted and never questioned. But reading this book, has made me more aware of what’s going on behind the surface of these companies and the extent to which the internet is being personalised – to such an extent that we are losing our freedom as filters hone the information it thinks we want based on complex algorithms.
It’s interesting to read how this personalisation of the internet is changing the news world. An example that Eli cites is that of Las Ultimas Noticias, a Chilean newspaper. They started basing their entire content on what readers clicked on in 2004. Stories with lots of clicks got follow-ups, and stories with no clicks got killed. The reporter don’t have beats anymore – they just try and sex up stories that will get clicks.
Worryingly, a lot of web-based newspapers are following this trend such as Yahoo. Where is this trend in personalisation leading us? The internet is supposed to give us freedom, yet companies are trying to personalise our browsing experience to the enth degree?
It’s changing how we consume news and information and it kind of feels like we’re powerless. Anyhow, more food for thought here: www.thefilterbubble.com